Rebranding Survey – Send Us Your Input
Thanks to a grant from the Ausherman Family Foundation, the National Museum of Civil War Medicine (NMCWM) has begun a rebranding study. We have retained a consultant to guide us through the process of reflecting, evaluating and analyzing our logos and our brand identity. The NMCWM has grown from a single location to three distinct museums, all covering different facets of Civil War medicine. It is time to take a look at the visual image we present to the public and to ask ourselves – does it reflect the story we tell?
To state the obvious, our logo incorporates the Confederate battle flag. The feelings that flag generates have changed over the past 20 years. Therefore, it is appropriate for us to study our brand identity, to confirm it represents our story and encompasses all of our locations. This process is being done because we have grown exponentially as an institution and our story has evolved.
We look forward to everyone’s input and encourage people to take the survey below. The anonymous results will go directly to the consultant as they gather information from visitors like you. We are confident the end result will help us continue to expand our reach and continue to grow the NMCWM.